About

Hi, I’m Chris—founder, designer, copywriter, social media manager, accountant, and the face behind Practigal. I combined my love for practical solutions, beauty, and budget-friendly finds to create this brand back in August 2021. With little to no guidance I pursued this journey with one simple mission: practical beauty solutions for women and girls (hence the name).

Originally known as Tits Up Tape—NZ’s first brand of breast lifting tape—we rebranded to Practigal in Sept 2023. We wanted to expand our product line beyond boob-related goodies, so the name change made perfect sense.

While I may not have the traditional beauty background like some of the big players, I make sure every product we release is something I genuinely love and use myself. I operate in small batches to avoid being wasteful and truly focus on the quality of each and every product we create.

For all things business, follow our Practigal Insta page. For behind-the-scenes fun, join us on @titsupclosefriends—see you there!